Advice for Product Marketing & Working At Facebook (Meta)
Marketing and advertising professionals had a great opportunity to meet and talk directly with hiring companies at The Job Forum career fair co-hosted with the American Marketing Association (AMA SF)
The Job Forum has advice you can apply to your job search and ways to adapt your approach for a wide range of job titles and types of roles you may want to explore in the fields of advertising and marketing and social media marketing.
We organize tips for job hunters by job title and company.
Product Marketing Manager
Product Marketing is a broad field. And it’s also a relatively new field.
There are a lot of different backgrounds that can help feed into product marketing.
A Product Marketing Manager at Facebook advises job hunters to think about two aspects of the role of Product Marketing Manager : 1. Inbound target market inputs and 2. Outbound target market strategy and messaging.
For the first skill-set, inbound inputs, think how you, your skills, and your experience, are suited to the marketing tasks that include:
Gathering market insights, understanding the competitive landscape, analyzing and capturing insights and uncovering nuggets from user feedback. These are the kinds of inputs that help influence product direction and ensure the team is building a product or service that will differentiate the product or service and solves for market needs.
As a job hunter, interested in product marketing, think about what are things that you’ve done that map to that kind of needed experience since, as a Product Marketing Manager, you are the lead on target market input.
The second skill-set for landing a job as a Product Marketing Manager is outbound strategy and messaging priorities. As the product is getting ready to launch, how do you strategize about the launch and plan the “go to market” strategy? How will you provide leadership regarding what the key messages are for a product, who is going to use it, how shall the team prioritize the benefits to tell people about the product or service being marketed?
You will want to think about what are some of things that you have done in a past job role, even if not a product marketing job title per se, that demonstrate strategic thinking and ability to prioritize messages and be sure you communicate those skills and your relevant past experience making decisions about priorities for marketing strategy and messaging and find ways to emphasize these within your resume and during your interview.
Working at Facebook, now called Meta:
Facebook, now called META is a really large company.
There are a lot of different roles for marketing and advertising professionals. Here are some tips for what you should you do as you apply at Meta or Facebook:
- Make sure you go to the Facebook career site first, https://www.facebookcareers.com
- Read the job descriptions in depth for all of the different types of positions,
- Make sure that you have a good understanding of what each position will actually entail and figure out why this is the right fit for you,
- There may be many positions to which you could apply, but you can only actually apply to a few. Make sure you are applying to the positions that really are the best fit for your skills, and have the maximum chance of getting you to the next round and having you talking to the relevant recruiter and hiring manager team,
- Think and plan very specifically about how you will articulate your background and skills so they relate to what is required for the job,
- If you happen to know someone who works at Meta, or any part of Facebook and they are familiar with your work, and can speak to your work or past experiences, that can be useful. Referrals are powerful at many companies, including at Facebook.
Companies are actively selecting candidates who they hope will shine and contribute. We hope you will use these tips coming to you directly from The Job Forum, product marketing and Facebook recruiting volunteers to optimize your opportunities to be considered and selected as a top candidate.
THANK YOU to Aneri Shah and Josh Sacco for their input
Organizations mentioned include: