At The Job Forum career fair co-hosted with the American Marketing Association (AMA SF), job hunters had the chance to hear about new opportunities and advice for next steps in job search.
For advertising jobs, are there recruiters and headhunter resources to connect with and how does that work?
Overall recruitment in advertising falls into three approaches. One, there are those recruiters who are “in house”, working full time whether it be at an agency, production house or company. They are full time employees who handle the hiring for that organization. The second is what some call a “headhunter” approach. This is an individual or a boutique recruiting agency who works with multiple clients and generally sources great candidates directly for specific roles that they are under contract and they are engaged to fill. The third approach is the recruiter who is a contract consulting recruiter, working embedded on the team of those who hire at the company or agency.
What advice to job hunters do recruiters offer?
You must begin by taking a really close look at both what the job role requirements are and what the responsibilities are.
At The Job Forum one recruiter explained this by saying:
‘Take the requirements with a tiny grain of salt. If you’re somewhere a little bit above or a little bit below with experience. I wouldn’t let that stop you from applying. But take time to know what they are looking for so you can clearly articulate what you bring to the job”
Definitely tailor your approach to what the specific responsibilities are and it is important to make it really easy for the recruiter.
“Think about the fact that a recruiter has to present you as a candidate internally, and will have to make a case for why the team should interview or consider you as the right job candidate. Make it really easy for someone to do that”.
When you make it really easy for the recruiter to verbalize and make a case for you, via a clear, concise and compelling approach to presenting yourself as an ideal candidate for the responsibilities, they described they want, it makes the recruiter’s job much easier, and therefore there is a much better chance that you may get that first screening call for a phone interview.
Any new areas developing in the field of advertising and marketing to consider?
There is now a field called “Immersive Technology”. Immersive Technologies create experiences by merging the physical world with a digital or simulated reality. These for example use technology including AR, (Augmented Reality) or VR,( Virtual Reality).
Immersive Technology might be used to make marketing of products via online shopping experiences much more “ real” or satisfying or interactive. This is so that consumers have what they need and are inspired to make a purchase.
One of our experts at The Job Forum says:
” So many industries will be looking to add immersive experiences and subject matter experts will be needed as well as those with the technical skills.
For an immersive banking tool, we will need people with some experience from the banking industry, or if we’re doing something in healthcare, we will need experienced people from health care. So every industry has transferrable skills for most of the immersive technology applications, which is great. So if you are interested in this new area, you can move into Immersive Technology if you are a graphic or digital UX designer, or if you are a traditional developer. So there are going to be lots of opportunities, if you’re interested, dive into it and find out”.
To learn more visit the website for the industry ecosystem…AWE
Training organizations in the SF Bay Area for producers and designers?
One great example of an organization for training in video production, editing, and post production skills which lead to good jobs, is Bay Area Video Coalition Media (BAVC Media).
BAVC Media is a community hub and resource for media makers in the Bay Area and across the country, serving over 7,500 freelancers, filmmakers, job-seekers, activists, and artists every year.
BAVC Media provides access to media making technology, storytelling workshops, and training in digital marketing, video production, video and audio post production, web and graphics design and more.
Working in Marketing at Salesforce?
Salesforce has many different roles relevant for those in the marketing professions. At The Job Forum, we talked with one expert recruiter at Salesforce who explained:
“At large companies such as Salesforce, recruiters get over a million applications a year. So you need to keep things short and to the point when communicating. (You don’t need a really long cover letter). Short to the point means a few bullets, and include why you are qualified for the position and what makes you as a job candidate stand out.”
At large companies like Salesforce it is a good idea to network at the company. Reach out to people through LinkedIn, you might not hear back from everyone, but try to build your network.
“At Salesforce we rely on referrals a lot, and so build your network with us. We reach out to every referral that applies. Getting referred ensures that your resume gets reviewed. Building that network is critical. At many or most large companies, there may be a referral bonus that goes to the person who referred you.”
Salesforce has been in a hiring growth mode. Salesforce has a lot of openings across kind of all functions across the company.
“Within marketing, Salesforce has a variety of roles like campaign managers, product marketers, and all kinds of creative positions, and we have brand marketing manager positions too. Salesforce is building out our digital team and we have marketing analytics positions available as well”
Salesforce is hiring in marketing roles. Check out the openings for remote or in person jobs
Come to the Job Forum for the latest information on how to build your job network and get hired. We will extend to you a helping hand!
Thank you to Michelle Excell at the Antipodean, Hilary Lannan recruitment, Bre Brockington at BAVC Media, and to Kim Ratto in recruiting at Salesforce for your input to The Job Forum.