The Job Forum recently hosted a special event called: “Job Accelerator for Marketing and Advertising Professionals.” Over Zoom, experts in marketing, communications, advertising, sales, market research, and strategy actively connected with job hunters. We were extremely grateful to welcome eleven professionals with Bill Pollak, The Job Forum’s Director of Special Events as master of ceremonies, holding an expert panel discussion followed by small discussion sessions in breakout rooms. Those who attended included Zach Canfield, VP and head of talent recruiting for Goodby, Silverstein & Partners, Katina Tinka Bush of Calhoun & Company Communications,and President of the PR association,PRSASF, Rafi Kugler an independent recruiter in advertising, Michelle Excell of Antipodean,an expert in communications using creative technologies such as virtual reality, Roger Brooks a savant of everything related to marketing research, Sandy Yu, a consultant in customer retention and revenue growth, Irina Ozernoy, a technology markeing professional with Treasure Data, Diane Hayes,an expert in sales training and consulting, Eric Weidner, a web company founder of Workbox and incoming Executive of AMA, Gerardo Garcia- Jurado current president of AMA SF, and Tyler Schrepel, Digital Marketing Manager at the San Francisco Chamber of Commerce. Below you’ll find some key pointers and insights collected from this star-studded lineup.
Summary advice: how to demonstrate your marketing value
Skillsets in the range of marketing related careers revolve around building evidence that you know how to target the proper demographics for communications, social posts, know how to outline key performance indicators (KPIs) for any campaign or project, and can monitor results (conversion rates), along with other analytics. From start to finish, being able to neatly track digital and other information about marketing programs will show decision makers across an organization that you can achieve marketing results.
Need more experience? Volunteering with professional associations or nonprofits is one way of being exposed to more marketing, advertising, market research, or sales responsibilities so you can gain experience and show your value when you are looking for a job. Those individuals aligned more with a desire to impact the freelance or contract work space, should check out Upwork and Fiverr platforms. In either of these arenas, one is able to get vital experience and build a portfolio of valuable results with content that you can use to positively impact a hiring decision. Ready for some more tricks of the trade?
Who you are and what you are tying to do next
Begin with our favorite part of introductions and networking known as “The Elevator Pitch.” Whether you’re an aspiring marketer or in a different line of work, it is fundamental to have your synopsis of you, known as the elevator pitch rehearsed. “Who am I, What I do, and what I’m looking for” are the three components to be prepared to answer. In each breakout room at the Marketing Career event, job seekers ironed out any possible kinks and practiced how being succinct allowed the industry experts to better understand what help could be provided to boost the job hunters’ job searches. I personally felt less nervous in this inclusive environment of the small breakout sessions and was pleased to connect with a few peers over Linkedin afterwards.
Target job titles and target companies
We sure love making lists here at The Job Forum and we hope everyone has an ongoing list of their dream companies and target job titles. As you make more connections, an even wider reach of opportunities will be directed to your attention. Useful advice is to try to find 10-15 junior people at companies, including ones you at which you want to work, and go through their Linkedin profiles, studying current duties and past job experiences. Use a similar process in looking at job descriptions on Indeed or Monster.This will teach you a bit more about what learnings or requirements could be useful in order to be on-par with a company’s employees or what is specified as ideal for each job role. So many of our esteemed marketing wizards can be your stepping stones to uncovering wonderful employment possibilities in marketing!
The Job Forum is honored to have had such a talented cross-section of marketing professionals offer sage wisdom for job seekers. As San Francisco Bay Area’s longest running job search career service, we hope to be of assistance for you! See you at The Job Forum.
Marketing Intern at The Job Forum